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Helping people and businesses rise fearlessly, fully, and on purpose.

Business Coaching

Executive & Business Coaching for Owners and Leaders

Your business should feel like a high-powered engine that propels you toward your vision, not a treadmill that keeps you stuck. When leadership, strategy, and team dynamics are out of sync, growth sputters and frustration takes the wheel.

At Vena Coaching & Consulting, we help you hit the ignition. We roll up our sleeves and zero in on what will move the needle fast. Together, we’ll design a plan that turns your business into a high-performing, values-driven force and help you implement it, step by step. This is where the Vena spark plugs into proven strategy—so you walk away with clarity, momentum, and results that you can feel in your bones.

Discover Something New About Your Business

Spend 30 minutes with a business coach who has guided leaders through transformation in multiple industries. Julie brings a rare combination of no-nonsense accountability, creative problem-solving, and contagious motivation.

You’re guaranteed to leave the call with fresh energy and clear actions to take right now.

Book your FREE Discovery Call today.

Operational and Organizational Development Strategy

Build systems that propel growth instead of stalling it.

We dive deep into the way your business truly runs—shadowing workflows, listening to your team, and spotting the hidden bottlenecks that drain time and energy. Then we design a strategy built for your reality, one that strengthens your foundation, streamlines operations, and makes every moving part work in harmony.

The payoff: a business that hums with momentum and a team that’s free to focus on what matters most.

    “I have had multiple mentors over the past decade or so, and each has played a vital role in the growth of my Plumbing and HVAC business, as well as my personal development. Among them, Julie stands out as a true expert in leadership. She is fiercely dedicated to her clients and goes to battle for you, ensuring that big wins are always within reach.

    Her guidance has been instrumental not just in shaping my business strategies but also enhanced my leadership skills tremendously. I genuinely cherish her support and feel incredibly grateful to have her in my corner, not just as a mentor, but as someone I can rely on at any time of the day. If you are serious about elevating your business and personal growth, I cannot recommend her highly enough!”

    Justin Mort
    Owner, JT Plumbing, Heating and Cooling

    I have been consistently impressed by Joel’s exceptional talent, unwavering dedication, and remarkable consistency.  Joel possesses an extraordinary ability to quickly and efficiently assimilate subject matter and domain nuances.  In the realm of recruitment, Joel sets an exemplary standard for creativity and efficiency. He has a unique talent for identifying the right candidates in a timely manner. One of Joel’s greatest assets is his high emotional intelligence; he has an innate ability to assess how candidates will fit with clients and anticipate potential challenges they may encounter. His innovative approach to sourcing is unparalleled, as he has developed numerous programs with colleges, trade schools, veteran networks, and employment centers, successfully yielding candidates that would otherwise remain elusive.

    Dave Cotter
    Managing Director, M&A Executive Search

    “Joel Vena consistently demonstrated a high level of professionalism throughout our interactions. His positive attitude and approachable demeanor made the recruitment process smooth and engaging. Joel’s deep knowledge of recruiting and his ability to clearly communicate expectations showed his expertise in the field. He built a strong professional relationship based on trust and respect, and every interaction with him was thoughtful, timely, and constructive. Joel truly represents the best of what a recruiter should be.”

    Chris Drummey
    Area Operations Manager - Enbridge

    Joel easily removed the guesswork from the hiring process, helping me find clarity and purpose at each stage. His resume writing expertise allowed me to showcase my military and civilian experience in a way that employers truly valued. Through strategic interview preparation and honest feedback, he helped me understand not only my strengths—but also the areas where I needed to grow. Ultimately, he was responsible for three major things in my professional career: Continued confidence in my chosen profession, How to interview and answer really hard questions, and how to leverage my experience and translate that experience into a resume and conversation that civilian leadership could understand and quantify.

    Joel is candid, honest, and exceptionally reliable. I trust him completely because he genuinely put my interests first. You cannot ask for a more authentic and supportive coach. Thank you, Joel.

    Will H.
    U.S. Navy (ret.) 1995-2016

Before Vena

  • Leading without a clear, inspiring vision
  • Running from one fire to the next, too busy to move the business forward.
  • A leadership team working in silos, missing chances to create real synergy.
  • Meetings that leave everyone drained and disengaged.
  • No clear way to measure progress, celebrate wins, or know if you’re even on track.

After Vena

  • A vision so clear and compelling it becomes the heartbeat of your team.
  • A proactive growth plan that keeps you ahead of problems.
  • Leaders who collaborate seamlessly, sparking momentum across the business.
  • Meetings that generate ideas, action, and energy people carry back to their work.
  • Measurable benchmarks that let you see (and celebrate) real progress.

Leadership and Management Training

Equip your leaders to inspire, not just instruct.

Through dynamic, hands-on training, we help your managers step fully into their role as culture shapers and performance drivers. They’ll learn how to coach with impact, navigate high-pressure moments with steady confidence, and light a spark in their teams that fuels consistent wins. Because when leaders bring their best energy, it multiplies across every corner of your business.

Clarifying Vision, Mission, and Core Business Targets

Create the compass that guides every move.

Let’s shape a vision so vivid your team can picture it, a mission that feels worth rallying around, and business targets sharp enough to steer every decision.

From now onward, it’s the magnetic north that keeps your people moving in sync, turns everyday tasks into meaningful wins, and builds the kind of momentum you can feel buzzing through the business.

Meet Your Business Coach

Julie Vena has a way of walking into a room and, within minutes, cutting through the chaos to name the exact sticking points slowing your business down. With her signature electric energy, sharp clarity, and (loving) straight-talk, she hands you answers and ignites the courage within you to act on them.

From the first conversation, Julie keeps you zeroed in on what matters most, fueling you with momentum and holding you to a vision so clear you can practically touch it.

Ready to step into that charge?

Get Started

Home Services Role-Specific Training

Specialized coaching that elevates every step in your home service business.

From the first voice your customers hear to the last handoff of a job, every role matters. We dive into the day-to-day reality of your CSR, Outbound, management, dispatch, operations, and finance teams—identifying what’s working, where friction slows things down, and how to elevate each position’s performance.

With Julie’s decades of home services experience, you’ll shape a business where every link in the chain is not just strong, but energized, aligned, and actively driving the kind of customer experience and operational flow that sets you apart.

Strategic Growth Planning for Small to Mid-Sized Businesses

Plan for expansion without losing control.

Design a growth path that feels bold and exciting—but never reckless. Together, we’ll pinpoint the markets worth chasing, the opportunities ripe for the taking, and the systems needed to handle that next wave of growth without burning out your team or breaking what’s already working.

Let’s scale in a way that protects your culture, sharpens your competitive edge, and keeps quality so high your customers can feel it.

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Explore All of Our Services

Strategic Planning & Leadership Training

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Talent Acquisition & Staffing

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Career Coaching & Counseling

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Ready to Build a Business That Fuels You?

You don’t have to keep pouring energy into a business that feels stuck. Book your FREE Discovery Call today and spend 30 energizing minutes with Julie listening closely, spotting the patterns you might be too close to see, and offering fresh, tailored insights that open a new path forward you haven’t yet considered.