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Your People. Your Business. Our Passion.

About Us

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The Heartbeat Behind Vena Services

At the center of Vena Services is the dynamic duo of Julie and Joel Vena, partners in life and business, united by a mission to elevate individuals, leaders, teams, and companies to their greatest futures.

With decades of combined experience, Julie and Joel bring an extraordinary mix of coaching expertise, real-world business leadership, career development, and recruiting mastery to every client relationship. Their passion? Helping business owners, individuals, managers, and teams not just reach their goals — but surpass them with energy, focus, and purpose.

25+

Years of Experience

2.000+

Applicants Matched

250+

Businesses Helped

Our Dynamic Partnership

Julie and Joel’s partnership is more than complementary. It’s powerful, magnetic, and results-driven. Together, they bring a rare blend of vision and strategy, heart and discipline, energy and precision. Their clients get a partner in the trenches who will challenge, guide, and champion them every step of the way.

Whether you’re looking to level up your leadership, create a new personal career path, recruit top talent, build unstoppable teams, or scale your business with confidence, Julie and Joel are here to help you step into your next level of success.

Julie’s fearless ideas and contagious energy ignite possibility, while Joel’s steady precision and research-driven discipline anchor the path forward.Together, they create a spark-and-steel synergy that moves clients from stuck to soaring.

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Julie Vena:

The Catalyst (The Fire)

Julie is a force of nature. Known for her high-energy, strength-focused, and relentlessly positive approach, she has spent her career transforming leaders and teams from the inside out (much like a Phoenix rising from the ashes!) With a background in executive leadership, business coaching, and organizational development, Julie specializes in unlocking human potential: helping owners and managers become more engaged, more effective, and more inspired.


Joel Vena:

The Strategist (The Flame)

Joel brings deep talent acquisition expertise, recruiting knowledge, and a calm, decisive leadership style that perfectly balances Julie’s dynamic energy. Joel is a seasoned recruiter and career counselor with over 16 years of experience helping individuals and businesses achieve remarkable success. With a background that spans corporate recruiting, military recruitment, and personalized career coaching, Joel brings a unique blend of precision, insight, and dedication to every client relationship.

He is a master at turning vision into reality, focusing on practical solutions, and measurable outcomes. His mission is clear: to help people rise, thrive, and achieve lasting success.

    “I have had multiple mentors over the past decade or so, and each has played a vital role in the growth of my Plumbing and HVAC business, as well as my personal development. Among them, Julie stands out as a true expert in leadership. She is fiercely dedicated to her clients and goes to battle for you, ensuring that big wins are always within reach.

    Her guidance has been instrumental not just in shaping my business strategies but also enhanced my leadership skills tremendously. I genuinely cherish her support and feel incredibly grateful to have her in my corner, not just as a mentor, but as someone I can rely on at any time of the day. If you are serious about elevating your business and personal growth, I cannot recommend her highly enough!”

    Justin Mort
    Owner, JT Plumbing, Heating and Cooling

    I have been consistently impressed by Joel’s exceptional talent, unwavering dedication, and remarkable consistency.  Joel possesses an extraordinary ability to quickly and efficiently assimilate subject matter and domain nuances.  In the realm of recruitment, Joel sets an exemplary standard for creativity and efficiency. He has a unique talent for identifying the right candidates in a timely manner. One of Joel’s greatest assets is his high emotional intelligence; he has an innate ability to assess how candidates will fit with clients and anticipate potential challenges they may encounter. His innovative approach to sourcing is unparalleled, as he has developed numerous programs with colleges, trade schools, veteran networks, and employment centers, successfully yielding candidates that would otherwise remain elusive.

    Dave Cotter
    Managing Director, M&A Executive Search

    “Joel Vena consistently demonstrated a high level of professionalism throughout our interactions. His positive attitude and approachable demeanor made the recruitment process smooth and engaging. Joel’s deep knowledge of recruiting and his ability to clearly communicate expectations showed his expertise in the field. He built a strong professional relationship based on trust and respect, and every interaction with him was thoughtful, timely, and constructive. Joel truly represents the best of what a recruiter should be.”

    Chris Drummey
    Area Operations Manager - Enbridge

    Joel easily removed the guesswork from the hiring process, helping me find clarity and purpose at each stage. His resume writing expertise allowed me to showcase my military and civilian experience in a way that employers truly valued. Through strategic interview preparation and honest feedback, he helped me understand not only my strengths—but also the areas where I needed to grow. Ultimately, he was responsible for three major things in my professional career: Continued confidence in my chosen profession, How to interview and answer really hard questions, and how to leverage my experience and translate that experience into a resume and conversation that civilian leadership could understand and quantify.

    Joel is candid, honest, and exceptionally reliable. I trust him completely because he genuinely put my interests first. You cannot ask for a more authentic and supportive coach. Thank you, Joel.

    Will H.
    U.S. Navy (ret.) 1995-2016

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Our Mission

At Vena Services, we exist to ignite personal growth, create momentum, elevate leadership, and transform businesses. We are on a mission to help companies and leaders lead boldly, build winning teams, and achieve lasting success.

Our Values


Relentless Energy

We bring passion, positivity, and momentum to every interaction.


Radical Honesty

We believe the best results come from courageous conversations with intentional questions.


Client-Centered Focus

Your goals are our goals; we build a custom journey just for you!


Ownership Mentality

We show up as partners, invested in your journey and success.


Results-Driven Action

We don’t just coach — we execute, improve, and win together.

We’re a Fit If…

  • You want a true collaborator who will stand shoulder-to-shoulder with you, challenge you when it matters, and celebrate your wins like family
  • You’re done with one-size-fits-all advice and want solutions crafted for your exact goals, resources, and style
  • You believe people aren’t just part of the business; they are the business, and you’re ready to invest in them
  • You’re looking for a partner who shows up with the fire to energize you and the steadiness to keep you on track

Why Clients Choose Vena

  • We take time to understand you before building any plan
  • No “business in a box” shortcuts, every path is custom
  • A family-run team that blends warmth with results
  • Over 25 years of proven recruiting and coaching expertise (and the results to show for it)
  • A style that’s equal parts straight talk and heart